University of Otago

Nationwide Ecotourism Survey

FOR ECOTOURISM VISITORS WHO HAVE BEEN INVITED TO TAKE OUR ONLINE SURVEY, PLEASE Click Here to Complete Survey

Primary Investigator:   Dr Anna Thompson, Centre for Recreation Research

Research Assistant:   Sze-En Lau, Centre for Recreation Research

Summary of Research

This nationwide ecotourism survey aims to understand visitors' experiences and to create a profile of the visitors to ecotourism attractions in New Zealand.  The goal of the research is to undertake a comparison with the original study by Higham, Carr and Gale (2001). Such a comparison will enable an up to date profile of visitors to New Zealand ecotourism venues, including an analysis of visitors' demographics, motivations and environmental values. Understanding any consequential changes in visitor profiles over time will be useful in assisting New Zealand's ecotourism operations and resources managers with the management and development of this nature-based activity. Project outcomes will be available on the Centre for Recreation Research website by May 2011.

For more information, please contact Dr Anna Thompson: anna.thompson@otago.ac.nz